Dabur Nepal has been successful in winning the trust of its discerning consumers with their high quality products in Nepal. In this time of pandemic, when consumers need to strengthen their immunity, Dabur Nepal has launched a new product Real Immuno Mango+ juice which is Nepal’s 1st Fortified Juice.
Fortified Juices though available worldwide is a novel concept in the Nepalese market. Real Immuno Mango+ was developed post intensive market research amongst the target group to understand the immunity needs of their family.
Mr. H. S. Bedi, Business Head of Dabur Nepal stated in the press release that “In a move to widen consumer offerings, Dabur Nepal, the market leader in fruit juice category in the country has been always striving to delight the consumers through relevant product innovation.”
It is the tasty and popular Mango juice fortified with the ‘Power of 5’ i.e. 5 proven immunity boosting ingredients - Honey, Tulsi, Ashwagandha, Vitamin C and Zinc. Real Immuno Mango + is a perfect blend of both health & taste.
“The concept of Real Immuno Mango+ was appreciated by the consumers as they found it highly relevant during this COVID-19 situation” said Mr. Abhaya Pd. Gorkhalee, Head of Marketing at Dabur Nepal. He further said “The consumers have also rated Real Immuno Mango+ juice highest in all 5 sensorial parameters in blind test conducted during the product development.”
This high quality Fortified Mango juice is priced at NPR 30/- for single serve 180ml and NPR 250/- for 1 Ltr pack.