Kathmandu  : Xiaomi, the global technology leader, has collaborated with the Nepal Traffic Police Department to launch a traffic and safety guide awareness campaign through video media platforms.

This initiative highlights Xiaomi’s commitment to the well-being of society and reinforces its role as a socially responsible corporation.

The awareness campaign, which will be delivered through impactful videos, will emphasize the importance of following traffic rules and the severe consequences of disregarding road safety.

The videos will address the major causes of road accidents in Nepal, including over speeding, drunk driving, jaywalking, failure to use overhead bridges, and the dangers of using mobile phones while driving. The goal of the campaign is to reduce road accidents and casualties by promoting responsible driving practices.

Speaking about the initiative, Manu Manaswi, Country Manager of Xiaomi Nepal, said, “At Xiaomi, we recognize our responsibility not just as a business, but as a contributor to the safety and well-being of the communities we serve. This traffic awareness campaign, in collaboration with the Nepal Traffic Police, is our effort to create a meaningful impact and promote safer roads for all.”

This collaboration between Xiaomi Nepal and the Nepal Traffic Police aims to effectively communicate the importance of road safety and traffic rule adherence, encouraging individuals to take responsibility and help make the roads safer.

As a business entity dedicated to corporate social responsibility, Xiaomi Nepal regularly engages in initiatives that uplift local communities. The company remains committed to fostering safety, friendship, and happiness within society and will continue to participate in efforts that benefit the well-being of the people of Nepal.