Kathmandu - Proton e. MAS7 has been officially launched in Nepal by Jagdamba Motors Pvt Ltd. This event was officiated by His Excellency Tuan Mohd Firdaus Azman, Chargé d'Affaires, Embassy of Malaysia, Kathmandu , making it a historic event for Shanker Group, a leading conglomerate of Nepal. PROTON e.MAS7 was a highly anticipated model by Proton in Nepal post it’s  debut in the Malaysian market in December 2024. 

The launch event was held at Hyatt Regency, Kathmandu in the presence of eminent dignitaries like Mr. Dr Li ChunRong CEO of Proton,  Mr Zhang Qiang CEO Pronet, Mr. ⁠Lim Meng Thong VP & ISD Director. Along with them in the audience were present several prominent faces of the banking and business industry, automotive industry professionals, media personalities and car enthusiasts. As Nepal progresses towards a greener and sustainable future, the e.MAS7 has been launched in two variants- Prime and Premium Proton e.MAS 7 Leads Innovation, Equipped with the Latest Technologies And 5-Star Safety Features
The all-new Proton e.MAS 7 comes with both Prime and Premium variants, which will be available in six colours—Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, Moyu Black and Lithium White. The selected tones complement the stylish design language and help to accentuate the silhouette of the Proton e.MAS 7.

With a tagline of ‘Intelligence that Electrifies’, PROTON’s very first EV is equipped with the latest technologies. 

Key Features & Technologies:

· Built on the Global Modular Architecture (GMA) platform.

· Equipped with a 12-in-1 intelligent electric propulsion system.

· Features innovative Cell-to-Body (CTB) battery architecture.

· Introduces Aegis Short-Blade Battery (new-generation lithium iron phosphate).

Safety & Performance:

· L2-ADAS (Level 2 Advanced Driver Assistance System)

· 360-Degree View Camera.

· 5-Star ASEAN NCAP safety rating.

· 160kW power and 320Nm torque.

· 0 to 100km/h in 6.9 seconds.

· 35-meter braking distance from 100km/h to stop.

Battery & Charging

· Prime variant: 49.52kWh battery with 345km WLTP range.

· Premium variant: 60.22kWh battery with 410km WLTP range.

· Supports DC fast charging (30-80% charge in 20 minutes).

· 10 minutes of charging recovers 135km of range.

Interior & Comfort:

· Ventilated car seats and ample legroom.

· 33 storage compartments.

· The 16-speaker Sound Wave system with WANOS technology.

· Best-in-class 256-color ambient lighting.

· 15.4-inch, 2.5K resolution touchscreen display.

Addressing the launch, Mr. Sahil Agrawal, Managing Director of Jagdamba Motors Pvt. Ltd., said- 'We are thrilled to launch the Proton e. MAS7 in Nepal, a nation well on its way to sustainable mobility. Our mission is to offer a high-performance yet sustainable vehicle that matches the hopes and expectations of Nepali customers and complements the government's clean energy policy. We understand that the 4W-EV segment is highly competitive, but we are confident that the PROTON e. MAS7 will soon become customers favourite."

As Nepal expands investment in electric vehicle infrastructure and government incentives for EVs, Proton is prepared to play its part in Nepal's green revolution. Jagdamba Motors Pvt Ltd, the authorised distributor of Proton in Nepal, has initiated appointment of 12 dealers nationwide to-date and 9 of them will be fully operational by end of 2025.

For those in learning more about the products can visit the official website: https://proton-nepal.com
Along with this, the company also has plans of establishing charging infrastructures across Nepal to further support EV users and the government’s National Action Plan for Electric Mobility. Additionally, the company is planning to build a robust service center network nationwide to ease customer anxiety when making the switch towards Electric Vehicles. 

Financial Scheme for Proton customers

· Lowest Interest Rate at 4.99% with Jagdamba Hire Purchase 

· Minimum EMI starting from Rs. 49,900 on financing through banks

· Free road tax for a year

· Complimentary 7kW AC Home charging pack

· Complimentary 3.5kW AC portable charger

· 6 years/150,000 KM Basic Warranty Coverage

· 8 years/150,000 KM Specific Warranty Coverage

· Special gifts worth Rs.50,000 for first 100 customers